Our Approach

All our clients are unique in their own little way. We pride ourselves on our ability to really understand what each of them want and what each of them need. We have a friendly and educated team of insurance advisers with a vast knowledge of the market ready to find the right product for you.

Our Story

Founders, Danielle and Phil have worked with a variety of different insurance brokers and providers across the industry. We have seen whats been done right and whats been done wrong.  Using the latest technologies and old fashioned values, we believe we have been able to pull the best of everyone into a new unique experience.

Meet the Team


Danielle Ritson

Company Director

Football Team: Liverpool

Film: Dirty Dancing

Food: Chinese




Paul Lewis

Sales Manager

Football Team: Liverpool

Film: Jurassic Park

Food: His Great Nans Christmas Dinner


Natalie Ashby

Admin Manager

Football Team: Liverpool

Film: White Chicks

Food: Rice and Pea


James Clarke

Insurance Advisor

Football Team: Toronto FC

Film: Anything with a Celine Dion sound track

Food: Kraft Dinner


Amy Jones

Compliance Officer

Football Team: Everton

Film: Mama Mia

Food: Chinese


Ben Meath

Junior Advisor

Football Team: Carolina Panthers

Film: Star Wars

Food: Pizza


Tom Stone

Junior Advisor

Football Team: Non-Believer

Film: Reservoir Dogs

Food: Sweet Potato Mash and Lamb


Phil Walker

Company Director

Football Team: West Ham United

Film: Star Wars

Food: Lasagne




Sophie Mawdsley

Compliance Manager

Football Team: Everton

Film: Matilda

Food: Chinese


James Borwick

Insurance Advisor

Football Team: Liverpool

Film: Greatest Showman

Food: Carbonara


Josh Hyde

Junior Advisor

Football Team: Arsenal

Film: Armageddon

Food: Chinese


Callum MacNeil

Junior Advisor

Football Team: Manchester United

Film: The Champ

Food: Chinese


Matthew Smith

Junior Advisor

Football Team: Liverpool

Film: Training Day

Food: American BBQ

Next Steps…

Call now for a free no obligation quote, or if you’re in the North West book a face to face appointment. Call 01704 631 082

Request a Call